Rank tracking is not ASO. It’s the first 10% of it.

Most ASO tools focus on rank tracking: a keyword’s rank in a list. But rank alone doesn’t tell you what to do tomorrow. A keyword you rank #2 on may be a low-volume vanity term. A keyword you rank #41 on may be where 60% of category installs live. The number is the same shape; the decisions are opposite.

The three signals you actually need

Every keyword has three properties that, together, tell you whether it’s worth your week:

1. Volume tier, how much install pressure flows through it.
2. Current rank, where you sit today against the realistic ceiling.
3. Trend, whether the keyword is climbing for you, or for someone else.

Without all three, you’re guessing. With all three, you get a verdict.

What we built instead

KES Score blends those three signals per keyword and gives you a single 0–100 number per row. Sort the leaderboard by KES and work the top rows first.

“Rank changes are events. KES is a verdict.”

The point isn’t that KES is magic. The point is that the metric you sort by should match your goal — installs — not a vanity rank.

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