Rank opportunity in one number.
Rank, search volume, and trend each tell only part of the story. KES blends all three into a single score per keyword, so the leaderboard shows where to invest next, not where you already won.
Three signals, one verdict.
Each input maps to a signal the Shopify App Store ranking tends to favor, and each is observable from the public store.
Estimated search volume tier
Bucketed by category-normalized impression signals, and shown as tiers rather than exact counts.
Current rank
Where you sit today, scored against the realistic ceiling for your installs and category.
Rank trend
Where you’ve moved over the last 7 days. Upward rank movement predicts future performance better than a static rank.
How to read the score.
The score doesn’t care about your gut feeling about a keyword. It cares about whether the math says it’s worth touching.
| Band | KES | What to do |
|---|---|---|
| Excellent | 80–100 | You own this keyword. Defend it, keep reviews and listing copy fresh. |
| Strong | 60–79 | Near the top. A focused push on copy or reviews can take page one. |
| Watch | 40–59 | Mid-table. Worth a tweak and a watch on the trend, not a roadmap line. |
| Weak | 0–39 | Low ceiling or sliding. Park it, your time is the scarce resource. |
The keywords no one is fighting for, but should.
KES finds keywords where you rank page 3+ but could realistically reach page 1. These often take minimal work — a listing copy edit, new reviews, or a new screenshot — and drive measurable installs.
- #58#7recurring ordersYou already rank page-1 for three synonyms, the phrase is just missing from your subtitle.KES 84
- #43#9wholesale pricingTwo more reviews this week clears the velocity gate for this term.KES 79
- #61#11back in stock alertsThe keyword is absent from your listing entirely, one screenshot caption fixes it.KES 72
Illustrative. Your real gaps are drawn from your own listing’s rank history.
See your KES leaderboard tomorrow
Add your Shopify app URL. Your KES leaderboard updates daily and is ready each morning.