Blog
App Store strategy and data analysis.
Strategy posts for app teams, and how to use your data to improve your App Store presence.
May 28, 2026
What your KES Score is telling you to do next
A single 0–100 number per keyword, and how to turn it into this week’s work list.
May 19, 2026Finding the keywords your competitors left open
How to read the keyword matrix for terms with real volume and a beatable leader.
May 12, 2026Rank tracking is not ASO. It’s the first 10% of it.
Why “see your rank” tools fail Shopify app teams, and what to track instead.
Apr 22, 2026Reading the anomaly log: what counts as an algorithm shift
The 20% threshold, the 24h baseline, and what each entry means in practice.