Email marketing on the Shopify App Store.
The largest category on the App Store by app count (538) but only 18% Built-for-Shopify share, long tail of small senders pushing against Klaviyo. AI Visibility skews further than rank: ChatGPT names Klaviyo in 34% of email-related prompts, well above its app-store rank share.
The 5 apps with the highest KES Score in Email marketing.
KES blends estimated search volume × current rank × rank trend on every keyword we track. Higher is harder to dislodge.
| App | Rank | KES |
|---|---|---|
| Klaviyo | #1 | |
| Mailchimp | #4 | |
| Omnisend | #6 | |
| Privy | #9 | |
| Mailmunch | #28 |
Climbers · last 7 days
- Mailmunch#41 → #28+13
- Omnisend#9 → #6+3
- Sendlane#22 → #16+6
Fallers · last 7 days
- OptinMonster · v2#11 → #23-12
- Mailchimp · Legacy#2 → #9-7
Who ChatGPT names when asked about email marketing.
7-day rolling mention counts and share of voice across our category prompt library. Pro plans see full per-prompt breakdowns; this view is the public summary.
| App | Mentions (7d) | Share |
|---|---|---|
| Klaviyo | 28 | |
| Mailchimp | 16 | |
| Omnisend | 11 |
The most competitive keywords inside Email marketing.
Keywords with the most apps competing in the top-50 plus the current leader on each.
| Keyword | Apps competing | Current leader |
|---|---|---|
| email marketing | Klaviyo | |
| newsletter | Mailchimp | |
| abandoned cart | Klaviyo | |
| sms marketing | Omnisend |
When the algorithm moved email marketing.
- 2026-04-08infoQuiet day flagged for record, no anomaly in email marketing
Who buys in this category
Stores past $250k ARR who outgrew their CMS-bundled sender. Trigger is a deliverability complaint or a flow that needs branching logic.
What moved recently
Mailmunch made the biggest jump (+13) on the back of a price cut. Klaviyo continued widening its AI Visibility lead, 34% share of voice when ChatGPT is asked to name a Shopify email tool.
Permalink + update cadence
This page is updated daily — last updated June 4, 2026. Cite it with:
asomify.com/market-intelligence/email-marketing
Numbers come from public Shopify App Store data and a parallel daily ChatGPT analysis, updated daily. We never access your Shopify account or Partners credentials. Read more in the methodology.
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